IMEB takes action

We call attention to IMEB and its objectives in various ways.

At this stage of the initiative, our priority is to become known. is the platform to spread our message. So what we aim at now is to maximize the visits of our website.

Flyer campaign

We constantly spread our flyer in various cities in Germany and internationally whenever possible.

We have already started campaigns in Warsaw, Paris, New York, and Vienna, among others.


During our campaigns, we target shopping streets and malls. We specially position ourselves near the stores of influential companies whose business model bases on immoderation and exploiting people. We want to reach shoppers who are obviously unmindful of the consequences of their always cheap-, always new consumption behavior.



The people we want to reach include but are not limited to customers of these companies...

Apple Inc.


Apple has debauched billions of heedless consumers to believing that living without the newest technological devices is totally impossible. It is the epitome of ruthless and brainless insatiability.

Apple's margin is high because the workers producing the components of their products are poorly paid and systematically exploited. Apple Stories (2013) is a worthwhile movie for each consumer of Apple products. Click here for the trailer (in German).

Furthermore, all electronic devices of Apple contain Coltan and a number of rare earth elements, many of which are associated with child labor. Coltan is used to finance the ongoing Congolese civil war and is one of the main causes of the diminishing biodiversity and polluted environment in the region.



Check out this 2014 Norwegian documentary (all episodes with English subtitles).

H&M prides itself to control its global supply chain and to participate in numerous campaigns and aid funds to improve the living conditions of garment workers in the factories of, among others, Bangladesh and Cambodia. Nevertheless, there are still thousands of workers sewing for H&M under cruel and inhuman conditions.

The whole concept of the company is based on abundance and insatiability. To make it work, consumers must buy often and excessively. The cheaper the better, the more the better. That's the way H&M operates.

GAP Inc.

GAP follows the same concept like H&M. In 2014, it was awarded a negative prize for lacking will to improve the conditions of Bangladeshi garment workers.


This Irish company carries the concept of fast fashion to extremes. They produce single-use clothes - clothes you can throw away after only one use. These clothes consumers throw away off-handedly are bloody. Primark is one of the Western companies involved in the 2013 Rana Plaza collapse in Bangladesh that cost 1,129 lives and left thousands of families in utter despair. Primark paid only a 200 Dollar compensation to those families who could prove their relative's death by a DNA evidence (which dozens of families were not able to do).

Nestle S.A.

Certainly, there is a number of reasons why consumers should be critical of Nestle. We are concerned about immoderation, and Nestle stands for satisfying our demands for ever more food and drink of which we dispose of about 40 percent. The abundance of food consumers in the rich parts of the world consider a matter of course is possible just because the poorest pay the price for it. The water supply for Nestlé's bottled water products, for example, often comes from sources in the poorest countries. Nestle is ruthless in pumping up the water with no regards for the needs of the indigent population. They have to use the dirty waterholes around.


This world's biggest travel and tourism company offers, among others, cheap holiday packages, cruises, and resorts. Customers of TUI should be aware that traveling is one of the chief causes of climate change. Cruise liners stress our oceans beyond measure, their carbon dioxide emissions per passenger exceed the emissions of an aircraft threefold. Many in the rich parts of the world deem it the most normal thing to fly to vacation as often as possible. We blame them for being totally ignorant of the deleterious developments they actively expedite.

Ryanair Ltd.

Ryanair is exemplary for the many low-cost carriers today, be it Southwest Airlines, easyJet, or AirAsia. The consequences of low-budget flying are wreckful, especially when considering the expected growth of the market. More flying means more emissions of greenhouse gases which in turn fuel climate change.

Download our current flyer
IMEB flyer.pdf
Adobe Acrobat Document 12.7 KB

To become known internationally, we rely on volunteers ready to hand out our flyer in the city they live in.

If you want to support IMEB, this is the best way to do so. Please contact us at for further information (procedure, acknowledgement etc.). We are also thankful for suggestions about companies whose business model is based on constant immoderation.

Connection campaign

We constantly reach out to policymakers in various countries (mainly Germany, Great Britain , and the US), either to present IMEB or to confront them with questions which we think receive too little or no attention.

Most notably, we contact politicians who campaign for particular companies which in turn pursue business models based on immoderation. We also straightly direct enquiries to many companies.

In recent years, we have contacted, among others, Apple, Wal Mart, H&M, Primark, Royal Dutch Shell, and, most recently, Samsung.

Apple has made many believe that it's normal to always reach to the brand-new electronic devices and is thus responsible for a disastrous sense of immoderation among its customers, dramatically increasing amounts of dangerous electronic waste, and  child labor.

Wal Mart objects to accepting responsibility for the working conditions of its subcontractors around the world. We reached out to the company in 2014 when it turned out that the tighter control of its suppliers announced in 2013 are nothing more than cosmetic change.

We started to fire questions to H&M and Primark after the 2013 Rana Plaza disaster.

Royal Dutch Shell has turned the Niger delta in Nigeria into a lunarscape hostile to life and deprived thousands of fishermen of their livelihoods. We wanted to know why the company does not inform its customers about the consequences of out-of-control and out-of-morality oil production.

We contacted Samsung in 2015. In 2012, China Labor Watch documented a fatal extent of child labor in many factories of Samsung's subcontractors. Samsung announced an investigation. To our knowledge, nothing has changed since then (see here). We want to know the concrete steps Samsung has undertaken. If we receive no answer, we will add Samsung to our target list and specifically confront customers of Samsung with the responsibility they burden themselves with when buying from Samsung.

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