our aims

reaching the individual

We believe that in a world confronted with unprecedented challenges a new sense of moderation among those countries taking the lion's share in global wealth is a central answer to many problems. Having multiplied our economic prosperity in the last four decades we have come to the destructive attitude that all the wealth we possess is something we naturally deserve, something that is due to us. It's not only that we are mostly unwilling to share our abundance, that we have become insatiable consumers instead of reflected and responsible citizens. What makes us really concerned is the stance towards our economic demands. We deem it a personal right, a bare matter of course to get everything we want. And not in the slightest do we care about the entailing consequences. We have infantilized ourselves. It's much more comfortable to deliberately ignore instead of living up to the responsibility we should undertake as citizens. It's abusing our freedom to solely use it a guarantor of abundant wealth.

We don't aim our criticism at politicians or single companies. We direct it to each single consumer who thinks it's appropriate to change her smart phone on a yearly basis, who thinks nothing of flying to vacation twice a year, who is fine with buying the cheapest clothing to go clubbing and discard it the next morning. We don't want our societies to turn into a mass of selfish ignoramuses who don't give a damn about the lives of those people who pay the price for our abundance.


  • We are unable to adopt the necessary measures to effectively fight climate change because we are unwilling to relinquish any parts of our abundance. Because we are insatiable, we have learnt to take a short-term view.


  • We see growing economic disparities in the world but cannot (and don't want to) close the gap because our wealth to some extent bases on exporting subsidized goods to the poorest countries and exploiting their resources.


  • Many of us want to send economic refugees back to their impoverished home countries. At the same time, the economic policy of all affluent countries is fundamentally based on growth, thus raising prosperity. We want more - but without sharing.


  • Our answer in dealing with the flow of refugees claiming their share in global wealth is seclusion. We prefer to build walls and sink refugee boats instead of exercising restraint and letting the poorest share in our prosperity.


IMEB has the settled conviction that a sense of moderation will help solve these problems. It is a responsibility of free citizens, of those having all available resources, to think about the consequences of their consumption decisions. Of the fate of those we exploit to satisfy our demands, of all future generations weighed down with the load of a planet hostile to life.  

We don't have a right to consume more and more. We have a responsibility to be moderate.



IMEB is dedicated to

  • Making people think about the consequences of insatiable consumption. Our most important goal, by far, is to raise an overdue discussion about our personal economic demands. We must relearn to relinquish for the benefit of the poor, our descendants, and the future of our planet.


  • Making clear to our affluent societies that those who consume excessively are jointly responsible for child labor, impoverished peasants, dying refugees, and climate change.


  • Implementing a sense of moderation in rich societies. We don't need everything we desire, but there are people in the world who need much more than what we concede to them. The downside of all abundance we take away for us is destitution for others.



Our aim is to reach as much people as possible and provoke them to think. We cannot change the world overnight. What we can do is to take a first step. Change starts by changing one's mind. This is our aspiration.


What we do: Our campaigns